By the way, the use of NFT opens up new opportunities where online work for marketers becomes more than real. Looking ahead a little bit, we will say that PR promotion is very important in Web3 products, and NFT will play a role here. So after reading our material, you will most likely agree that if you need online work for beginners, this can be a good way to start. But now, let's get to the point.
What is NFT
If we talk about the term itself, NFT stands for Non-Fungible Token, i.e. an unchangeable token. Unlike, for example, cryptocurrencies or other digital assets, it cannot be replaced by another token, it is unique.
This is exactly what its function and price are. NFT helps digital content creators to confirm authorship. It is the same way in real life you can own real estate, rare collectibles, and works of art. The author of such an item and its owner are listed in official documents that can be issued, for example, by auction houses. But a digital painting can be easily copied and appropriated, and the real author is sometimes difficult to find.
So, for example, an artist converts a digital painting into an NFT, and his or her name is stored in the description of the token. If someone else decides to attribute authorship to a digital work, it is much easier to expose it than, for example, a regular painting by a recognised master.
For collectors (and there are token collectors, even though you can't touch them, imagine!), this is also a plus - they can see who the real creator of the token is, who the previous owners of NFTs were when the transactions took place, and not worry about fakes. In addition, certain tokens can be collectible or rare, and therefore expensive.
NFTs can be created not only for digital works of art but also for music, videos, and artefacts in online games. In addition, the author will be able to receive a fee every time the token is resold.
This is due to the fact that NFT is based on blockchain technology. It allows you to store and transfer transaction data by recording it in the form of a kind of chain of blocks on many computers (or nodes) simultaneously. When a new NFT is created, a record appears in the blockchain accessible to all users. It will contain all the clear information about this token, namely who created it, when it was done, and who owns it now. This information can only be changed during the sale of the token and not in any other way, it is basically impossible to counterfeit it, as well as to "hack it."
Peculiarities of NFT marketing
The emergence of tokens has contributed to a new direction in marketing. Brands began to create their own tokens that served the purpose of brand promotion and awareness. For example, Coca-Cola released its own collection of items in June 2021 in honour of International Friendsgiving, and the same year, the first McDonald's token appeared in honour of the McRibb burger.
- An effective way to popularise your NFT project is to create a community around the brand and promote the idea of becoming part of the community, to be involved in the company.
- Another effective promotion tool is posting in NFT communities. Here, the project can receive a lot of information support, but it is important to create a buzz around your NFT and stand out with a unique idea. A US cinema chain once reached the peak of ticket sales for the same film for the second time thanks to a promotion for a free movie ticket for the purchase of a limited number of tokens.
- Use email promotion so you can directly contact potential buyers.
- Collaborate with influencers and bloggers, but only with those whose audience is "in the know". For cooperation to show its effectiveness, you need to make 2-3 integrations, tell about the product itself, show it after purchase, and give a discount promo code to track the results of the campaign.
When choosing a platform for selling, keep in mind that the audience of token fans is heterogeneous and they have certain favourite platforms depending on their interests. Let's name a few different platforms according to the priorities of each group.
If you want to sell an art-related token, it is better to pay attention to the OpenSea, SuperRare, and Foundation platforms. Instead, gamers are more likely to visit Decentraland, Sandbox, or other specific gaming markets. As for collectors, they can use niche platforms focused on rarity and high-value assets, such as Rarible or NBA Top Shot.
Web3 and marketing for beginners
To avoid large-scale excursions into the past, let's say that Web3 is literally a decentralised internet built on the blockchain. It aims to eliminate intermediaries, give users back control over their data, and ensure transparency of transactions. The key characteristics of Web3 are:
- Decentralisation. Information is no longer stored on centralised servers but is distributed across the blockchain network. As we have already mentioned, all changes in token ownership are displayed publicly and are not hidden, anyone can view them. The same applies to other registries, property rights, etc.
- User control. This means that people themselves now own their data and content, and therefore get the opportunity to directly turn it into money.
- Cryptocurrencies and tokens are now used to stimulate participation and manage the network.
We think you have already understood that the role of tokens has increased many times over in Web3. Besides, since this is a new reality that hasn't been around for long, it's a good online job for beginners who don't have their brains "blindsided" by old knowledge that is no longer relevant in the new reality.
What you need to know about marketing in Web3
First of all, it's worth noting that now the creative component and PR have taken on the main roles. For this reason, online marketing is now a good option for an online student. Fresh and original ideas for promotion are welcome.
In addition, blockchain-compatible social networks are now actively used. If you feel like a fish out of water in X (formerly Twitter), Reddit, or Telegram, then it will be much easier to become a beginner in online marketing. Use them to share previews of upcoming releases, behind-the-scenes content, and exclusive offers that keep your followers engaged and wanting more.
In particular, making regular updates and mixing them up with creative posts will definitely help you stay top of mind with your audience. And this, in turn, can turn casual followers into loyal fans.
Sitting in an office is not really necessary for this job, so it's a good option for a job with a flexible schedule. But be prepared for a high level of "generativity."
NFT Marketing Ideas in Web3 for Beginners
Still hesitating and not sure what to do? We'll give you a few ideas, although if you've read everything we've written above, some of them may already be running through your head. However, let's get started.
- For example, NFTs can act as exclusive collectibles associated with a brand. Here's a ready-made idea: a gaming company can issue NFTs in the form of game characters or artefacts that can be used in an online game or sold on specialised platforms. Find someone to whom you can offer this, and you'll have a bonus for a good idea (or even a permanent job) in your pocket.
- Alternatively, tokens can be used as tickets to events, guaranteeing protection against counterfeiting and providing holders with additional benefits. It can be a backstage pass or access to the VIP zone. People are always attracted to what "not everyone" can get.
- Developing the previous idea, you can sell tokens as a way to access exclusive content. It can be some articles, videos, or closed online communities. An original token is always more attractive than a "unlimited" subscription to a paid account, although it may not be much different in essence. So you see how NFTs can "make money" for everyone from clothing brands to, for example, journalists?
- As a variation on the above, NFTs can also become the basis for loyalty programmes. In these programmes, NFT ownership is associated with certain advantages and privileges. Do you remember how, for example, in the early noughties, sports clubs sold you cards of different levels? This is something similar."
- And finally, you can offer companies to release NFT versions of their products, allowing users to own and trade them. Of course, this will suit more established brands, but why not try it?
- And if you are a gamer, don't shy away from this part of your experience.
This not only keeps the community engaged, but also creates a positive mood around your project. In general, gamification is a good idea in any case, as it attracts a new audience.
And finally
As you can see, there are many options to apply your talents, even if you are looking for online jobs to make money without experience in this field. If you find an interesting offer, write your own idea. Maybe it will work. And if it doesn't, pitch it to their competitors! Of course, it's a joke, but it has a bit of a joke in it.
You can also offer the company your own strategy for creating a token and its further promotion. You may not earn much at the beginning, but you will get a bonus to your portfolio and a lot of experience. A big advantage here is that this field does not require learning any special technologies, programming languages or anything else. You can "fly in" here like a gust of fresh wind from the street, and that's great.
